|Job Title||Managing Director|
|Member Since||2 Oct 2012|
|Areas of Expertise||Content Marketing and Strategy, Multichannel Marketing, Social Media, Strategy and Planning, Conversion Rate Optimization|
I spent five years with Sales Story, a specialized customer relationship agency working mainly in the Aeronautic Transport sector (British Airways, Qantas, Singapore Airlines) and the Financial sector (Société Générale, Aviva, Zebank). I then joined Publicis Dialog in 2002 as a Senior Director. In 2004, I moved to Asia to start my own agency, Liquid, specialised in lead generation for companies selling high end products and services. Back in France in 2009, I then became C.E.O of Vanksen where I drove the complete overhaul of the agency with one main objective: being able to deliver unified online marketing plans that mainstream online communities and increase customer engagement while optimizing performance.