| Name | Damon Lightley |
|---|---|
| Job Title | Owner |
| Organisation | Lightley.com |
| Member Since | 23 Jan 2004 |
| Areas of Expertise | Lead Generation, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning |
| Contact Details |
Email:
Telephone: .Address: United Kingdom |
About Me
Damon has been involved in the digital marketing sector since 1996 and can be classed as a bit of web geriatric! His first role involved working for a start-up developing Internet and IT solutions. He then spent time working for the Financial Times (FT.com) where he was responsible for developing the marketing strategies for several channels on the website before moving on to head up the web marketing department at the Energy Saving Trust. In 2003 he founded SiteVisibility, a top 20 search engine marketing & optimisation agency which he sold in 2011. His areas of expertise include developing web strategy, search engine marketing & optimization (SEO), email and social media marketing, web analytics and measuring ROI.
Read more: www.lightley.com
Blog posts and comments by Damon Lightley
- How to win in a recession, 10 Jul 2008
- Is a bad social media strategy worse than no strategy at all?, 3 May 2007
- Will Yahoo!'s half-price sale click with advertisers?, 19 Jan 2007
- Xmas is coming, Google is getting fat and it's minus 30!, 4 Dec 2006
- Kicking your Google addiction – how NOT to rely on Google paid search marketing, 30 Nov 2006
- Recruiters face new challenges with their search marketing strategy, 6 Nov 2006
- Google launches SearchMash.com, 5 Oct 2006
- Google syndicated search on the horizon?, 20 Sep 2006
- Danny Sullivan to leave Search Engine Watch, 7 Sep 2006
- e-Recruitment 2.0: The changing face of online recruitment, 25 Aug 2006
Forum posts by Damon Lightley
- Looking to develop my career in SEO, PPC and Online Marketing, 26 Sep 2006
- Looking to develop my career in SEO, PPC and Online Marketing, 26 Sep 2006
- Performance Billing Models, 6 Jun 2006
- Life time / Customer values delivered by online marketing, 11 Jun 2004
