|Job Title||Digital Marketing & Business Strategy Consultant|
|Organisation||Radium Communications Ltd|
|Registered Since||22 Aug 2010|
|Areas of Expertise||Ecommerce, Email Marketing, Mobile, Social, Strategy & Operations|
An experienced digital business professional, with strong commercial mind and proven strategic planning and digital commerce experience in B2B & B2C financial services, banking, investment platform technology, retail and IT/telecoms industries with accountability for budget’s ranging from £300k - £5m. I have extensive digital & mobile solution management experience in taking a concept to market delivery, with vast experience in producing and delivering digital marketing, customer experience optimisations, online and mobile research/insights, and integrated marketing communications strategies for blue chip, Fortune 500, and FTSE companies. I am recognised for creative problem solving, proactive attitude and always delivering beyond expectation with a strategic background and excellent understanding of business drivers and the importance of innovation to output commercial success.
At Curious|Bourne I worked across global accounts including Invitrogen (Life Technologies), McAfee, Dell, Ricoh, Canon, Arcadia Group (TopMan & TopShop), Adidas, Royal Caribbean Cruises, Stepstone Solutions and Hotel Connexions. At Fleishman-Hillard I was responsible for delivering strategic digital marketing campaigns across a number of UK, European and global clients including HSBC, P&G, ETB, KAUST University, EA Games, Novartis, UCB, BMS, Wyeth, APG, & ATAG (Enviro aero), Symantec, RIM (BlackBerry), AVAYA & AT&T among others.
Client-side I am experienced with the working environment and conditions of a global marketing department, product marketing, channel marketing and brand management. I have worked with some of the biggest reseller networks globally and some of the world’s largest retailers and distributors and brands including: Fry’s Electronics, Radio Shack, The Home Depot, Ritz Camera, Brandsmart USA, Makro, Maplin Electronics, Currys, PC World, Amazon, Misco, Carrefour, Dixons, Wynit, Ingram, Gem, Techdate and Northamber, and worked with mobile phone brands like Nokia, Sony-Ericsson, Samsung, LG, HTC, Blackberry and Motorola while in the Middle East.
In my consulting roles I have been responsible for client business planning/analysis, website strategy and digital marketing, optimising the user experience to increase conversion utilising data & research driven insight. Creating and/or updating digital marketing plans for elements of online/multi-channel marketing offering innovative, intelligent and creative digital solutions to fulfil client needs. I have extensive experience in working across multiple markets to deliver integrated business strategies & go-to-market strategies for clients.
I have aconsulted on many digital & offline projects in a variety of roles including digital marketer & strategist for multiple UK financial servcices companies, specialist project manager for Lyris Technologies, online marketing manager for Diamond Manufacturers and eCommerce manager, Rocela on their SEO and SEM campaigns, and Digital strategy consultant for MobiLife a UK mobile price comparison website http://www.mobilife.com.
Business Management, Business Planning, Business Strategy, Business Process Optimisation, Marketing Management, Channel Marketing, Multichannel Marketing, Digital Marketing, Digital Planning, Web Strategy, eCommerce, mCommerce, Mobile Marketing, Social Media, Viral Games, Online PR, SEM, SEO, PPC, eCRM, CRM, Financial Services, Investments, Wealth Management, Platforms, Wraps, Financial Technology, Trading Platforms, Retail Banking, Mobile Banking, mPayments, NFC, Mobile Payments
Education and Qualifications
- Monash University - Masters of Business (Interative Marketing)
- Monash University - Bachelor of Business (Marketing)
- Victorian Business College - Associate Diploma of Business Marketing
- Recording Technology Centre - Advanced Certificate in Sound Production
- CairnMillar Institute - Basic Workplace Counselling& Psychotherapy Skills Certificate
- Various other CIM and independant professional certificates/awards