|Job Title||Director, Brand Strategy|
|Registered Since||18 Jul 2012|
|Areas of Expertise||Strategy & Operations, Web Design, Video & Rich Media|
I started my advertising career in London at Saatchi & Saatchi, subseqently working with M&C Saatchi and with clients such as Visa International, British Airways, The Mirror, Reuters and Procter & Gamble.
In 2004 I moved 'client side' to lead the communications team at the National Gallery, London. During my four years there I defined the first brand strategy for this 250 year old institution. I initiated and managed significant change across all Gallery disciplines, and defined the brand strategy underpinning the Gallery's communications and operations.
I am now the Director, Brand Strategy for WWF International (World-Wide Fund for Nature) in Geneva. WWF is an iconic brand, but facing a number of challenges as the organisation grows and diversifies. I havelead the redefining of the WWF brand, the creation of brand guidelines and a creative platform to underpin all global communications, enabling WWF to‘release the power of the panda’ and to speak with one voice.
I hold a Masters degree in Byzantine Studies from Oxford University and a BA (Hons) degree in History of Art from Bristol University. I was born in South Africa, lived for 15 years in England and currently live in Switzerland. I am married to a Welsh/Australian, and have an Afghan Hound.
Education and Qualifications
University of Oxford - Exeter College: Masters degree (Byzantine Studies)
University of Bristol: BA Hons degree (History of Art)