| Name | david carralon |
|---|---|
| Job Title | Search Marketing Manager |
| Organisation | British Council |
| Member Level | Enterprise |
| Member Since | 26 Oct 2006 |
| Areas of Expertise | Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics, Web Design, Web Project Management |
| Contact Details |
Email:
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About Me
Design and development background supported by MSc qualifications. Intranet development project management which progressed towards an In-house Web marketing role that evolved into Search engine marketing functions. Professional experience includes managing search engine marketing campaigns at panEuropean level. Search engine strategies incl SEO, SEM, local Search, video optimisation, oline advertising, blog marketing, social media marketing, linkbaiting link development and strong web analytics orientation.
More recently my global in-house role looks at establishing a sounding search marketing strategy for the multidisciplinary model in the organisation where I work: British Council.
My Links
David Carralon linkedin profile
Cycling blog
Personal blog (in Spanish) about cycling adventures: MTB, touring, holiday cycling, city cycling and travel
Education and Qualifications
CIM Professional Award in E-marketing
MS Computer Science
BSc Business and Tourism
Blog comments by david carralon
- A day in the life of a... Head of SEO, 10 Apr 2013
- Seven common web governance mistakes and how to avoid them, 30 Nov 2011
- Why you need a global SEO strategy, 5 Oct 2011
- Ignore SEO, just produce good content, 21 Mar 2011
- Bing copies Google, again!, 15 Feb 2011
- Google and Matt Cutts are talking rubbish about Bing stealing their results, 7 Feb 2011
- Five killer new features in the Google Analytics update, 9 Nov 2009
- Five killer new features in the Google Analytics update, 7 Nov 2009
- Five press release mistakes and how to avoid them, 4 Nov 2009
- What are the most important SEO factors today?, 8 Sep 2009
