NameDavid Petherick
Job TitleHead of Marketing & Social Business
OrganisationEnergySys
Member LevelBronze
Member Since9 Feb 2003
Areas of ExpertiseB2B Marketing, B2B Marketing, B2B Marketing, B2B Marketing, B2B Marketing, Online Copywriting, Social Media, Search Marketing - Organic/Natural (SEO), Web Analytics
Contact Details Telephone: +44 8456 250 500
Address: 10 South St. Andrew Street, Edinburgh, Midlothian, EH2 2AZ, United Kingdom

About Me

► TODAY: I make EnergySys visible, legible, credible and profitable online and through live events.

► EXPERIENCE: An experienced company director and social media veteran, designing web sites from 1995, blogging from 2003, twittering from March 2007, a catalyst & writer helping create The Next Web blog, and was named by the BBC as the world's first Digital Biographer.

► SKILLS: Having grown NewsBase Ltd from a nameless concept in 1992 to employing 50+ and turnover in the millions in 2011, I have continuously developed my skills as a communicator with personal presentation, clarity of message, and use of social media becoming my core areas of expertise. I have been invited to speak at a number of events on these themes, and contributed to two books on the subject.

► FOCUS: A natural communicator, who understands the pitfalls and opportunities in social media, I have a proven record in educating, managing and growing a team towards concrete fiscal and personal goals. My background is firmly based on the written and spoken word, the engaging lead, and persuading people to engage their readers, listeners or customers honestly.

► PERSONAL: I currently live in Edinburgh, speak Russian and Spanish, am co-author of the books 'Age of Conversation 2.0' and 'Age of Conversation 3.0', am married with one daughter, and enjoy Formula 1, contemporary writing, entertaining guests, keeping up with web, social and mobile technology, and enjoy travel.

My Links

EnergySys Production Reporting in the Cloud
Production Reporting in the Cloud lets you work faster better and simpler.

David Petherick on Twitter
Nice to tweet you. 3000+ followers.

David Petherick on Google+ (Corporate)
Corporate profile on Google Plus, wearing my EnergySys hat.

David Petherick on Google+ (Personal)
My personal account on Google+ - more geeky and techy content.

Career History

Head of Marketing & Social Business at EnergySys
From June 22, 2011 and still in this role.

The most advanced cloud solution for oil and gas production allocation and reserves reporting available in the world today. Technology that powers the massive Baku-Tbilisi-Ceyhan pipeline is now available to you on a low-cost, per user per month, subscription platform. energysys.com is a radically innovative solution delivering robust, proven, and scalable enterprise web technology at an affordable price, whatever your size. I am responsible for the overall marketing effort, and on growing our social media and digital profiles.

UK Editor at The Next Web
From January 1, 2008 until March 30, 2009.

I helped found and nurture one of the fastest growing European blogs, which reports on everything that influences the future of the Web. The Next Web profiles interesting products, start-ups and existing companies that are building The Next Web, or the future of the internet. My main role was sourcing and writing stories and conducting interviews from the UK, as well as copy editing, and sub editing contributions from my non-native English speaking colleagues. The readership is largely web startups, VCs and entrepreneurs, and the editorial team, rather than just a team of journalists, is made of entrepreneurs slash writers, developers slash consumers. Next Web currently has over 765,000 followers in RSS & social media (approaching 470,000 on Twitter). The Next Web Blog is closely associated with the annual Next Web Awards and the Next Web Conference, held annually each April in Amsterdam.

Director at NewsBase
From July 1, 1995 and still in this role.

NewsBase publishes news on energy, banking, telecom & oil & gas sectors in emerging markets (FSU, Caspian, Africa, Latin America, China, Middle East), serving global operators in 50+ countries around the world. As a co-founder, and initially Operations Director, I helped build the engines and systems here, then got good people to make them sing. Which they are doing! NewsBase employs over 50 in my home town of Edinburgh, has an expanding sales office in Singapore, and has contributors and writers based in 20+ countries around the world. Clients are blue-chips in the Banking, Telecoms, Oil and Gas and Energy sectors, and I have won over many of these at senior level face-to-face presentations. Customer retention runs at over 90% for NewsBase business intelligence publications. I remain a director and shareholder, and mainly advise on marketing and social media strategy for the company.

Education and Qualifications

 

  • Founder, Portwait, 2008
  • Founder, Clarocada, 2002
  • Founder, NewsBase, 1995
  • Founder, Russian Communications, 1993
  • Founder, Edinburgh Media Factory, 1986
  • MA, University of Edinburgh, 1982

 

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