NameDeborah Rivero
Job TitleSenior Visual Designer
OrganisationSelf
Member Since28 Aug 2012
Areas of ExpertiseB2B Marketing, Email Marketing, Online Advertising, Web Design, Video & Rich Media
Contact Details
Email:

About Me

Plan and create visual communications for global marketing teams that accomplish business objectives, strengthen brand image and drive growth. Experienced in the layout, design, and production of corporate websites and microsites, Flash animation, product campaigns, lead generation campaigns, sales literature, advertising, and promotional materials.

My Links

Portfolio

LinkedIn Profile

YouTube Channel

Career History

Marketing Graphics Manager at Skillsoft Corporation
From December 1, 2004 until July 1, 2012.

• Created successful lead generation campaigns: Consistently delivered marketing assets to the SalesForce operations team in a deadline driven environment. Planned and completed multiple projects in each campaign, including html emails, web banners, landing pages, flash animated banners and animated gif online ads. • Managed corporate brand continuity: Maintained brand guideline adherence across all marketing communications throughout several mergers, buyouts and re-branding campaigns. Worked with team members as well as global partners across all business lines to maintain a consistent Skillsoft brand “look and feel” for all creative. • Developed and executed event promotions: Created graphic/web/media deliverables for Skillsoft's user conferences and online events from conception through final production. Conveyed product knowledge and technology concepts in a visually compelling way. Assets included email campaigns, presentations, website design, collateral and trade show graphics. • Designed internal and external websites: Created workflows, wire frames, mockups and prototypes of website designs, landing pages, intranets and community sites. Created digital designs to be used by the web development team. Wrote and edited content for the web. Assisted other teams in the process of planning a website. Participated in campaign planning. Skillsoft is a leading SaaS provider of on-demand training and elearning solutions for global enterprises, government and education agencies, and small to medium-sized businesses. Skillsoft serves over 5,000 customers and more than 13 million users around the world.

Art Director at Winzeler Group Advertising
From November 1, 2000 until April 1, 2003.

Print and online catalog design. Direct mail marketing campaigns. Corporate identity design and development. Original digital illustration. Multimedia presentations and tradeshow signage. Editorial and online advertising design. Winzeler Group Advertising is a full-service advertising, marketing and design agency dedicated to helping businesses develop profitable customer relationships through powerful creative solutions and on-target marketing campaigns.

Associate Art Director at Concord Litho Group
From March 1, 1988 until October 1, 2000.

Non-profit fundraising direct mail. Prepared files for electronic prepress. Researched cost-effective art resources. Managed electronic image library. Concord Litho Group is a direct response printer that provides winning direct marketing packages to retail and fundraising clients. In-depth expertise in strategic planning, creative design, printing, mailing, and response analysis. Concord Litho has 250 employees and annual sales of $7 million.

Education and Qualifications

CERTIFICATION
Adobe Dreamweaver, Adobe InDesign, Adobe Photoshop, Adobe Flash, Adobe Illustrator, ActionScript 2.0/3.0, HTML/XML, CSS, JavaScript, Microsoft Office.