| Name | Douglas McDonald |
|---|---|
| Job Title | Director of Mobile and Connected Consumer |
| Organisation | TMW |
| Registered Since | 11 May 2010 |
| Areas of Expertise | Connected TV, Mobile, Multichannel Marketing, Social Media, Strategy and Planning |
About Me
Douglas is one of the UK’s leading mobile specialists with over ten years of experience in the industry. He has developed his skills and knowledge in the UK and internationally.
As Director of Mobile & Connected Consumer at creative influence agency TMW, Douglas provides strategy and solutions for effectively integrating mobile and other connected devices into digital strategy. Specialising in understanding the increasingly connected consumer in a fast moving digital landscape, Douglas provides insight and learning for some of the world’s leading brands including Guinness, Infiniti, Lynx, Nissan and Sony.
Douglas is an Agency Ambassador to the Internet Advertising Bureau’s (IAB) Mobile Advertising Council and a member of the Direct Marketing Association’s (DMA) Mobile Marketing Council, where he is involved in developing industry leading research.
My Links
Blog posts and comments by Douglas McDonald
- Nine questions every CMO should ask their mobile strategist, 15 Feb 2013
- Nine questions every CMO should ask their mobile strategist, 14 Feb 2013
- Facebook's App Center: the exciting bit is mobile, 14 May 2012
- Mobile email stats: infographic, 8 May 2012
- Gingerbread still tastier to Android users than Ice Cream Sandwich, 5 Apr 2012
- Gingerbread still tastier to Android users than Ice Cream Sandwich, 5 Apr 2012
- Gingerbread still tastier to Android users than Ice Cream Sandwich, 4 Apr 2012
- Gingerbread still tastier to Android users than Ice Cream Sandwich, 4 Apr 2012
- Gingerbread still tastier to Android users than Ice Cream Sandwich, 4 Apr 2012
- TfL achieves 4,500 clicks on QR code ad campaign, 11 Jan 2012
