|Job Title||Digital professional|
|Registered Since||20 Apr 2010|
|Areas of Expertise||Content Marketing and Strategy, Ecommerce, Multichannel Marketing, Organic/Natural Search (SEO), User Experience and Usability|
An experienced digital professional with 7 years digital marketing and ecommerce leadership, backed by programme, project, staff, supplier and budget management. Primarily a business facing digital expert with an acquisition and conversion optimisation focus, but armed with enough IT and technology background to ask the searching questions.
Experienced in transactional ecommerce websites, combining an in depth knowledge of usability, accessibility, analytics and information architecture with a deep knowledge of all digital marketing channels. Equally comfortable communicating with marketing agencies and professionals, internal business stakeholders or IT.
A natural problem solver, able to effectively communicate at all levels.
In depth knowledge of online marketing, able to evaluate, propose and implement SEO, PPC, email, Affiliates and Display through the customer lifecycle from acquisition through to retention and reactivation.
ecommerce Consultant (Contract) at Legal & General
ecommerce manager at esure
Education and Qualifications
IDM Diploma in Digital Marketing
Blog comments by Edward Longley
- Google PPC ads are becoming more like search results, 3 Dec 2013
- The basics of using Alt Text for SEO, 21 Nov 2013
- How to make money from AdWords without using the experts, 20 Nov 2013
- Is Snapchat right for your brand?, 20 Nov 2013
- Nominet ploughs ahead with .uk domains despite opposition, 20 Nov 2013