Emma Kirk

Name	Emma Kirk
Job Title	Strategic Director
Organisation	User Vision Limited
Member Level	Gold
Member Since	3 Oct 2001
Areas of Expertise	B2B Marketing, E-commerce, Online Customer Service, Online Surveys & Research, User Experience and Usability
Contact Details	Email: Telephone: 0131 225 0850

About Me

I've had experience in both client and agency roles, so have a good understanding of the different demands on both. My background is predimonantly financial services strategic marketing, then moving into the internet world. I love new media, as it is still so new and therefore ever changing and evolving - the challenge of keeping up to date and the thrill of finding new ideas is tremendous.

I currently work as a Strategic Director with User Vision, one of the UK's leading usability & accessibility consultancies, based in Edinburgh. We've been established since 2000 and have a great set of public and private sector clients (check us out at www.uservision.co.uk). All of the projects we manage are refreshingly different, especially as we get involved in client projects at different stages. The real satisfaction comes from shaping a company's product, software or website into a more usable and accessible one, and then seeing increased levels of traffic/greater movement around the site, and higher sales as a result.