|Job Title||Digital Media Consultant|
|Registered Since||10 Aug 2010|
|Areas of Expertise||Social, Online Surveys & Research, Strategy & Operations, User Experience and Usability, Web Analytics|
I recently set up Digital Equation as a freelance digital consultancy designed to improved business performance by aligning business objectives with customers' requirements. This is achieved by developing practical consumer centric digital strategies which focus on online content and media.
Before creating Digital Equation, I spent three years at i-level working as a Digital Media Consultant where I focused on delivering consumer focused digital strategies based on robust consumer insight.
With over nine years’ experience in the world of digital consultancy and insight, I have gained extensive understanding of the relationship between people and the digital world. Working directly with heads of marketing and sales on the brand side, and planning and insight teams in media agencies, I deliver insight and advice on the strategic and operational issues they face. Specifically I work with clients to deliver competitive advantage through consumer centric digital media.
Prior to becoming involved with digital media agencies, I worked as a consultant at a digital research agency and a consultant at a software R&D institute. I hold a Master’s degree in Digital Media and a Bachelor’s degree in Computer Science.
Education and Qualifications
I hold a Master’s degree in Digital Media and a Bachelor’s degree in Computer Science.