| Name | Eric Crossfield |
|---|---|
| Job Title | Search and Navigation Analyst |
| Organisation | John Lewis |
| Member Level | Silver |
| Member Since | 28 Jan 2008 |
| Areas of Expertise | Multichannel Marketing, Search Marketing - Organic/Natural (SEO), Strategy and Planning, Web Analytics, Conversion Rate Optimization |
| Contact Details |
Email:
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Career History
Web Analytics Manager at John Lewis Financial Services
From October 25, 2010 and still in this role.
Online Marketing Analyst at Lands' End UK Ltd
From August 1, 2007 until September 24, 2010.
Education and Qualifications
Studying for Masters in Digital Marketing Communications through MMU and Econsultancy covering:
- Strategy and Planning
- Performance Management Processes - Measurement, Monitoring and Management
- Integrated Marketing Campaign planningÂ
- Acquisition
- Retention
- Developing Professional Practice
Blog comments by Eric Crossfield
- Smartphones achieve higher AOV than tablets but lower conversion rates: stats, 14 Aug 2012
- EU cookie law: three approaches to compliance, 28 Mar 2012
- Ten horrifying display ad placements, 5 Oct 2010
