| Name | Fotis Bachtsevanis |
|---|---|
| Job Title | Head of Affiliates |
| Organisation | Ads Dot Com |
| Registered Since | 27 Mar 2008 |
| Areas of Expertise | Affiliate Marketing, Multichannel Marketing, Online Advertising, Social, Paid Search (PPC) |
| Contact Details |
Email:
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About Me
While at Ladbrokes, myself and my team have collected the following accolades:
• Sportsbook Affiliate Programme of 2008 at Casino Affiliate Programs.
• Affiliate Programme of 2008 at Egaming Review.
I have also:
• Driven development of the in-house affiliate management software.
• Steered several tracking and trafficking projects.
• Driven a significant YoY growth of the international affiliate business.
• Revolutionised marketing tools and creative material by introducing some of the most advanced technologies in the industry (XML, RSS, AJAX).
• Introduced social media as part of the marketing mix.
• Was the first in the industry to launch the Google PPC campaign when the market became available in October ’08.
Education and Qualifications
- MA Marketing
- BA Advertising & Digital Arts
