Global Digital Commerce Manager at Electronic Arts

Developed and executed EA’s European online digital commerce strategy focused on accelerating consumer awareness and sales for EA's franchises across the Online Digital arena. With a view to drive Electronic Arts to a leadership position in the European Online Digital markets by partnering with Labels and first parties to publish, monetize and market class-leading content and services. This includes day to day management of the following Online Digital Commerce areas: PCDD • Responsible for launching EA Store in 17 territories, 13 languages and 7 currencies. • Maximise EA Store revenue generation across all territories • Drive development of all EA’s back catalogue of PC titles • Partner with Labels to ensure delivery of high quality, monetizable content • Continue to grow the PCDD business across Europe – delivering against a fully managed P&L Console • Partner with Labels to ensure delivery of high quality, monetizable content • Partner with 3rd parties to deliver high quality arcade titles. • Work with territories to ensure PDLC is marketed through appropriate channels • Work with first parties to ensure promotion and co-marketing of content • Devise a strategy to enable first fully downloadable new titles • Deliver against fully managed P&L Third Party DD • Signed 20 third party agreements across Europe • Deliver against fully managed P&L • Devise strategy for territories to take ownership of third party relationships in next two years Designed and develop detailed and innovative online marketing and PR plans against the entire range of EA products. This includes involvement of and co-ordination with the Labels, Product Managers, Territory Marketing and Evangelist teams, in developing aligned plans to compliment EA’s franchise launches across other interactive gaming platforms with the ultimate goal being to ensure maximum consumer awareness of EA’s online titles. Manage the Online Digital Commerce team to achieve year on year growth within the fiscal targets. Support to the group director including preparation of presentations, gathering of assets as required, management of planning docs, preparation of tools for use within online (e.g. product marketing packs) etc. Embracing all potential EA online areas for franchise’s including PC, Console, Mobile, IPTV and other digital media. Evangelize the areas of Online within Electronic Arts Globally.

Senior Ecommerce Manager at Carphone Warehouse

Managed all of CPW's websites (6 sites) including talktalk.co.uk and carphonewarehouse.com. Successfully submitted business cases that led to winning two 'best online retailer' awards in 2006. Developed and implemented the overall strategy for the company’s online business. Including introducing the consumer forums which were a great success. Directly managed a team of 26, improved the management structures and processes of the business as it grew and evolved. Responsible for managing the online P&L, and maximized the business’s online commercial success, creating relationships with networks and manufacturers directly, and implementing SEO, affiliate and affinity marketing initiatives and 3rd party product partnerships. With focus on the consumer’s full online experience, whilst also maintaining the best possible usability and accessibility. Main interface for cross business relationships at a director level and above, ensuring IT, DM, Direct Channels, Trading, Logistics, Operations and Design Studio all delivered to expectations. Also responsible for the introduction of new business initiatives, such as an Auction Channel, WAP Portal, SMS, Ring tone’s and Music Download sites.

Vice President - Ecommerce and Marketing at Riverdeep Interactive Learning

Remit was to turn two of Riverdeep’s websites into an ecommerce platform, and to head up the Direct to Consumer division (DTC) and take ownership of the number. The web sites included up to 5,000 sku’s at any one time. This involved communicating with various third party vendors and making a decision as to which vendor was the best one for the short and long term business strategy, and project managing the whole process. Also led the DTC team to re-model their 2005 plan and guided the two directors to take ownership for their number, whilst maintaining responsibility of the $14.5 million yearly target and P&L. This included lending expertise to the business unit across Search & Affiliates, E-mail Marketing, Web Advertising, Third Party Products, Product Development and Merchandising. Took responsibility for the re-modelling of the division, including the hiring of new staff and re-training of others.