NameGarry Hudson
Job TitleOnline Marketing Manager
OrganisationBaines and Ernst
Member Since29 Dec 2009
Areas of ExpertiseAffiliate Marketing, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning
Contact Details
Email:

About Me

I am a very analytical person, I like to look at data and find out what really happened with campaigns. I have worked in many sectors, including retail with the Dixons group, worked with a ppc and seo agency and also a internet start up company

My Links

Baines and Ernst
This is the current Corporate website for the current position

Garry Hudson
This is my linked in profile please contact me via this if you would like

Career History

Online Marketing manager at Baines and Ernst
From October 4, 2009 and still in this role.

Working for the Largest Financial Solutions provider in the UK. Paymex takes pride in being at the leading edge of Online marketing with a portfolio of Brands that includes Baines and Ernst Debt management, Blair Endersby and Easy Call Loans and Finance. Responsible for the day to day management of all the Online activity for the whole of Paymex Group. Defining and implementing the online Strategy. Working closely with Key stakeholders within the business to drive growth.

Paid Search Manager at Web Marketing Advisor
From May 1, 2009 until October 4, 2009.

I am dealing with all the clients that web marketing advisor has and looking at gaining prospective clients. Dealing with 15 different companies and writing ads, keyword research and more. Again I work in the digital marketing spectrum where my main focus is on the ROI of the PPC and affiliate clients that i manage. I manage multiple brands across many industries including ecommerce sites lead generation sites aswell as dealing with comapnies in 4 other european countries and america. Managing 3 affiliate campaigns across 5 affiliate networks.

Head of Online Business at Ideas Marketing
From October 1, 2008 until May 1, 2009.

Running the retail department of ideas marketing ltd. My main purpose is to drive quality traffic to the websites as well as organise the retail outlets, and the wholesale department. Currently about to send live a new website @ www.goods2clear.com Main tasks Brand development, web site traffic growth. Developed brand and marketing strategy and statistics systems. Business and Sales Strategy Lower the overheads while raising sales. Left for a new challange, whilst making sure that the company was in a sound manner, took the sales from 2k a month to 15k with less overheads and still advise digitally to the CEO of the business

Digital Marketing Manager at Dixons Store Group
From May 1, 2006 until October 1, 2008.

I was the digital marketing manager for a multi national brand. My main tasks was to drive traffic to the companies websites, whilst analysing all the data for all the digital marketing campaigns. To support and maintain online marketing activity designed to drive traffic to the DSGi Business websites and to report on and analyse that activity. To work alongside the digital marketing agency and digital marketing manager on running a profitable campaign with clear ROI. listing DSGi Business products on the price comparison sites and managing the sales process. Produce daily reports on the price comparison site activity and ensure feeds are live and accurate increasing the revenue from the affiliate network. Produce daily reports, validate commission payments and look for innovative ways to improve the results. Using tools such as Speedtrap, examine customer behaviour patterns across our sites, and take any appropriate action to implement any changes that could be seen to improve conversion or the user experience

Education and Qualifications

I have a degree in international business studies and in french, I also have an IDM in digital marketing