Gustavo Echevarría

Name	Gustavo Echevarría
Job Title	Consultant Internet Marketing - Project Management
Organisation	SIM S.A.
Member Since	23 Jul 2007
Areas of Expertise	E-commerce, Multichannel Marketing, Online Advertising, Strategy and Planning, Web Project Management
Contact Details	Email:

About Me

Professional with a blend of sales, marketing and business development background acquired in 20 years of work in different senior level positions in the travel industry. Oriented to commercial strategy, marketing planning, online marketing and project management.

With almost 5 years of experience in internet business, website strategy, development and implementation of online travel sites. Expertise in budget management; data analysis and supervision of a web/internet marketing staff,collaborating with cross functional team.Working knowledge of current and emerging web / internet technology and applications as it relates to marketing.

Able to manage multiple projects from inception through completion.Know how to communicate with multiple teams and different cultures.Deliver tangible results as a product manager, project manager and business analyst within own projects.Take proactive ownership and leadership of projects.Experienced in working through ambiguity and complexity to deliver results through own initiative.Ability to identify, recommend and implement business improvement initiatives

Also interested in academic work, lecture about E-Commerce and New Technologies as Associate Professor at Universidad del Salvador Argentina.

Project Management.Business development.
Sales & Marketing planning.Territory management.
Deal negotiation.Sales Team coaching.
E-Commerce start-up.
Marketing Strategy, Business Planning,Online Marketing campaigns.

Career History

Project Manager & Webmaster at Partimos.com
From January 1, 2006 and still in this role.

• As Webmaster manage the day to day tasks associated with the development and implementation of programs, features/functionality and content for web properties. • As PM act as the liaison between the creative, business and technical teams and works integrally with these teams to: define project plans and timelines, facilitate team communication, track progress, establish metrics, reports, and work with outside vendors (designers and software developers team,GDS and Back Office) to aggregate necessary resources and assets to fully integrate the agency operations systems and website. •Manage digital marketing projects, ideation and the development of new thinking in the areas of customer experience, conversion and interactive marketing channel. • Provides thought leadership using market research and competitive trends.Assess competitive threats, expansion opportunities and internal business improvements. •Supervise a team of 5 people

Education and Qualifications

Posgraduate Certificate in E-business Management 2007
Universidad del Salvador, Argentina

Posgraduate Diploma in Digital Marketing 2007
Universidad de Belgrano, Argentina

Cerificate in Management Studies 2000
Oxford Brookes University, United Kingdom

BS in Marketing 1997
Universidad de Palermo, Argentina

Certifications or Credentials

Finance Seminar - Business Scholl - SUNY Albany, 2008
New York, United States

Airline Marketing - International Air Transport Association, 1994
Argentina