NameHayley Salisbury
Job TitleUX, Digital & Marketing Consultant
OrganisationHayley Salisbury Consulting
Registered Since20 May 2012
Areas of ExpertiseMultichannel Marketing, Strategy & Operations, User Experience and Usability, Optimization, Customer Experience
Contact Details
Email:

About Me

Highly experienced Freelance Consultant providing User Experience (UX), Digital and Marketing services to clients to increase the effectiveness of their online and digital channels.

- 16 years integrated marketing experience
- Over 10 years Online/UX experience
- Cross sector client experience: Aviva, Virgin Money, Lloyds Banking Group, HSBC, GHD, Directgov, Center Parcs, Homeserve, BBC, 188bet to name a few
- Over 13 years Financial Services experience

Skills include:
-User Experience (UX) - website reviews, usability studies, User Centred Design, sales funnel optimisation, user experience strategy, briefing and managing website design agencies/ projects
- Marketing strategy and planning
- Digital strategy and planning
- Implementation of marketing campaigns and activity
- Sales and marketing measurement and optimisation
- Project Management
- Client Services - account growth and development

Career History

Group Account Director at Foolproof Ltd
From May 1, 2006 until November 1, 2011.

Responsible for the growth, profitability, client satisfaction and management of Foolproof clients - Managed a team of Account Directors and Account Managers across client portfolio - Delivering against monthly and annual revenue sales targets - Growth and development of the client services team - Senior UX Consultant on client projects - Development of Quality Assurance framework for delivery of client work - Cross-sector clients and projects - Projects included Expert Reviews, User Depth Interviews, User Centred Design, Sales Process Optimisation and Customer Driven Innovation

Education and Qualifications

The University of Manchester Bachelor's degree, Business and Media 1992 – 1995