| Name | Ian Gregory |
|---|---|
| Job Title | Online marketing manager |
| Organisation | Jessops |
| Registered Since | 1 Jan 2012 |
| Areas of Expertise | Ecommerce, Email Marketing, Multichannel Marketing, Paid Search (PPC), Web Analytics |
About Me
I'm a professional marketeer with a number of years experience working in B2B, Retail, offline marketing, online marketing and ecommerce. Always working on the client side of the fence, I am currently the online marketing manager at Jessops - the uk's number 1 multichannel camera retailer.
For Jessops I am responsible for everything online including email, SEM, affiliates etc on both desktop and mobile devices. I am also responsible for the single customer view database and managing the ecrm program.
Previous roles have given me experience in web analytics, website testing (mvt, a/b), onsite search and merchandising.
My Links
My online marketing blog
Personal blog about my experiences, thoughts and insights working in the world of ecommerce.
Blog posts and comments by Ian Gregory
- How do consumers research and purchase your products?, 8 Feb 2013
- Is your analytics tracking correctly?, 5 Nov 2012
- Five mobile challenges for retailers, 19 Oct 2012
- Is your agency over-complicating PPC?, 28 Sep 2012
- Is your agency over-complicating PPC?, 28 Sep 2012
- Why the high street needs the internet, 25 Sep 2012
- Intelligent email marketing that drives conversions: infographic, 2 Aug 2012
- CenterParcs tops travel usability study, 24 Jul 2012
