| Name | Ivor Morgan |
|---|---|
| Job Title | Head of EMEA Marketing |
| Organisation | Venda Limited |
| Member Level | Gold |
| Member Since | 6 Jun 2011 |
| Areas of Expertise | B2B Marketing |
| Contact Details |
Email:
Telephone: 020770707192 |
About Me
Marketing – Market (requirements, technology and competitive definition and analysis); Strategy (market definition, distribution and product strategy); Business (planning, pricing and profitability, buy/build/partner management); , Programs (launches, acquisition and retention and demand generation); Readiness management (Support, logistics and procurement processes, sales and channel processes, collateral, tools, training and incentives, product information management); Support (Presentations, demos, call support and events);
Product management (Pragmatic Marketing, Agile and Scrum), portfolio and roadmap planning, positioning, buyer and user persona, use-case and messaging development.
Communications – Strategy (message, brand and identity); Planning (campaign design, calendar and budget and pipeline coordination); Online (website design, analytics, PPC and SEO, affiliate marketing, emails, social media, promotions and advertising); Offline (PR and internal communications, affinity and fusion group marketing, above- and below-the-line campaigns (e.g. advertising, mailshots, exhibitions, seminars etc.), collateral design, development and copywriting.
Sales – Experienced in large and strategic account management, new-business sales and channel management and partner relationships and forecasting. Trained in Miller-Heiman (LAM and SAM), SSI, SPIN, PowerBase & JAWS(sales writing, negotiation and psychology)
Business – Management of sales and marketing teams, P&L management responsibility, budget development and control.
Sales, Marketing and Product Management
My Links
Venda - the world's leading on-demand multi-channel commerce platform
Venda unifies retailing channels to ensure a seamless customer journey
Career History
Head of EMEA Marketing at Venda
Head of Sales and marketing at Morpheus Limited
Owner at Get Momentum
Director of Sales and Marketing at Kokua Communications
Blog comments by Ivor Morgan
- Deconstructing six common digital marketing clichés, 5 Apr 2012
- Making the most of mobile commerce opportunities in 2012, 23 Feb 2012
- Making the most of mobile commerce opportunities in 2012, 23 Feb 2012
- The UK's top Google searches revealed, 19 Dec 2011
- Mary Portas releases retail review, but neglects e-commerce, 15 Dec 2011
- The ultimate guide to the Facebook Edgerank algorithm , 16 Aug 2011
