NameJim Novo
Job TitleOwner
OrganisationThe Drilling Down Project
Member Since23 Aug 2012
Areas of ExpertiseE-commerce, Multichannel Marketing, Web Analytics, eCRM, Marketing Automation

About Me

Customer valuation, retention, defection, and loyalty expert with over 20 years of experience generating exceptional returns on customer marketing program investments. 

Author: Drilling Down: Turning Customer Data into Profits with a Spreadsheet. 

Co-Author with Bryan Eisenberg: The Marketer's Common Sense Guide to E-Metrics

Former VP of Marketing and Programming with Home Shopping Network; independent consultant since 1997

Please consider joining Radio Shack, Pfizer, Ingram Industries Inc., Silver Dollar City, Inc., Future Now, SkiEurope, Booklocker, Ontain, SpeechWorks, MBNA, Kobie Marketing, Barnes and Noble, Cellular One, CBS Sportsline, Tupperware and a host of smaller companies that have successfully Turned Customer Data into Profits.

For more info and lots of "how to" lessons on High ROI Customer Marketing and Web Site Analytics, see:

http://www.jimnovo.com

High ROI Customer Marketing Analysis and Program Development; Web Site Analytics (any platform) focused on improving visitor conversion to action

My Links

Marketing Productivity Blog

Drilling Down web site

Twitter

Career History

Owner at The Drilling Down Project
From February 1, 1997 and still in this role.

Uses analysis of customer behavior to drive changes in marketing, merchandising, and service that deliver higher ecommerce profits. Author of the book Drilling Down: Turning Customer Data into Profits with a Spreadsheet.

VP Marketing & Programming at Home Shopping Network
From February 1, 1995 until February 1, 1997.

Responsible for the entire customer lifecycle: acquisition and loyalty in televised shopping, increasing lapsed TV shopping customer value using the Internet, catalogs & ancillary services.

Director, Database & Credit Marketing at Home Shopping Network
From February 1, 1993 until February 1, 1995.

Responsible for creating new database-driven loyalty programs generating immediate cash flow under stringent ROI criteria; advised merchandising, programming, and operations areas regarding the effects of their initiatives on future productivity of the customer base.

Director, various Interactive Television Marketing groups at Home Shopping Network
From February 1, 1987 until February 1, 1993.

Responsible for overall acquisition, retention, and communication efforts directed at current or potential Home Shopping customers in cable and broadcast television environments

VP / Director Marketing at Various Cable TV Companies
From January 1, 1983 until February 1, 1987.

Managed all aspects of marketing and direct sales effort for suburban Boston cable systems including customer service sales training and incentive plans based on customer modeling

Education and Qualifications

Babson College

MBA, Marketing

September 1981 – June 1983

Concentration in consumer behavior.

Activities and Societies: Jazz band director

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Dartmouth College

BA, Major Economics, Minor Psychology

September 1976 – June 1980

Concentrations in Urban Planning and Human Behavior

Blog posts and comments by Jim Novo