|Organisation||The Drilling Down Project|
|Registered Since||23 Aug 2012|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Web Analytics, eCRM, Marketing Automation|
Customer valuation, retention, defection, and loyalty expert with over 20 years of experience generating exceptional returns on customer marketing program investments.
Author: Drilling Down: Turning Customer Data into Profits with a Spreadsheet.
Co-Author with Bryan Eisenberg: The Marketer's Common Sense Guide to E-Metrics
Former VP of Marketing and Programming with Home Shopping Network; independent consultant since 1997
Please consider joining Radio Shack, Pfizer, Ingram Industries Inc., Silver Dollar City, Inc., Future Now, SkiEurope, Booklocker, Ontain, SpeechWorks, MBNA, Kobie Marketing, Barnes and Noble, Cellular One, CBS Sportsline, Tupperware and a host of smaller companies that have successfully Turned Customer Data into Profits.
For more info and lots of "how to" lessons on High ROI Customer Marketing and Web Site Analytics, see:
High ROI Customer Marketing Analysis and Program Development; Web Site Analytics (any platform) focused on improving visitor conversion to action
Owner at The Drilling Down Project
From February 1, 1997 and still in this role.
VP Marketing & Programming at Home Shopping Network
From February 1, 1995 until February 1, 1997.
Director, Database & Credit Marketing at Home Shopping Network
From February 1, 1993 until February 1, 1995.
Director, various Interactive Television Marketing groups at Home Shopping Network
From February 1, 1987 until February 1, 1993.
VP / Director Marketing at Various Cable TV Companies
From January 1, 1983 until February 1, 1987.
Education and Qualifications
September 1981 – June 1983
Concentration in consumer behavior.
Activities and Societies: Jazz band director
BA, Major Economics, Minor Psychology
September 1976 – June 1980
Concentrations in Urban Planning and Human Behavior