Jason Woolley

Name	Jason Woolley
Job Title	Head of Search Operations, Asia Pacific
Organisation	GroupM
Member Level	Enterprise
Member Since	15 Jan 2010
Areas of Expertise	Content Marketing and Strategy, Search Marketing - Organic/Natural (SEO), Community Management, Web Analytics, Conversion Rate Optimization
Contact Details	Email:

About Me

An experienced search marketer capable of applying the full range of skills required to develop successful in-house SEO teams for both agencies and client-side.

As Head of SEO & Social Media at Jellyfish, Jason brought together the experience and skills of in-house Creative, Dev & Analytics departments, with a team of SEO & Social Analysts and Consultants, to form a broad yet agile Social SEO proposition.

At Mindshare, Jason developed the agency's natural search business by growing the range of services, the client base and the infrastructure for delivery.

Working previously for OMD Group, Jason defined and developed OMD's natural search proposition from inception. He was responsible for the day-to-day management of the SEO Team, the internal technical resources and infrastructure, as well as defining and managing delivery of client SEO strategy. Natural search clients during this time included HMV, Kia, Mitsubishi, Eurotunnel, Worcester Bosch and Virgin Trains.

Jason's industry experience prior to joining OMD came from Search Specialist Netrank, where he worked on client SEO campaigns for clients such as Audi, Cisco, Citroen and Egg before moving into a consultancy role across a broad range of blue chip clients.