NameJason Zhan JIa
Job TitleSocial Media Manager
OrganisationRazorfish (China)
Member Since4 Mar 2009
Areas of ExpertiseSocial Media, Online Surveys & Research, Strategy and Planning, User Experience and Usability, Web Analytics
Contact Details
Email:

About Me

Specialties and Intensions:

Research & Consulting in Social Media / User-generated Media / Internet

Word of Mouth (IWOM), Digital Marketing, Digital PR, Interactive Marketing Communication, Viral Marketing, China Internet Trends and Culture, Urban and Youth Digital Lifestyles.

Key Experiences:

- 4yrs dedicated hands-on experience in digital and social media in Greater China.

- Listen-Know-Participate philosophy plus Act-Measure-Optimize process to deliver strategy and tactic plan for all kinds of social media and digital marketing efforts (e.g. build online community to engage consumer, generate buzz topics for viral campaign, identify and manage efluencer).

- Integrated post-campaign effectiveness qualitative review and quantitative measurement.

- Systematic Buzz tracking, market intelligence, consumer insight dig, reputation/crisis monitor.

- Deep understand of China Internet trends and consumer insight.

My Links

IN2marcom
This is a weblog all about INnovative and INsightful marketing communication, around Digital and Social Media in China.

Follow me on Twitter

Connect with me on LinkedIn

Career History

Social Media Manager at Razorfish China
From June 1, 2009 and still in this role.

1. Develop and implement social media strategy plan includes viral marketing, influencers marketing, and community marketing. 1.1. Viral Marketing: develop and implement viral marketing, Internet Word-of-Mouth content, and seeding plan for specific campaign or product. Monitor and moderate participations and interactions, and make any adjustment if needed. 1.2. Influencer Marketing: engage influencers in the various social community sites, and develop special partnership and program with them to influence their preference on brands / products / campaigns, and get positive discussion on line. 1.3. Community Marketing: come up programs and partnerships ideas with social communities, work out the details with partners, monitor progress and make any adjustment to deliver good results. [Now, the team is running the world largest ballers' network and runners' network on QQ for a leading sports client.] 2. Establish performance benchmark of the social media campaigns and measurement methodology. Provide tracking and metrics to communicate and validate the community effectiveness, and prepare reports and presentations to client.

Account Manager at CIC
From August 1, 2006 until June 1, 2009.

1. Head up CIC IT, CE, and Education Industry social media projects (accounts include Intel, Apple, HP, Nokia, IBM, SAP, Netease, British Council, and Colgate) 2. Take charge of research and consulting project design, project management and process control, lead a team of analysts to efficiently conduct the project reporting and delivery. 3. Daily client service, communication, and new business development.

E-commerce Intelligence Researcher (Freelance) at CIC
From July 1, 2005 until June 1, 2006.

1. Be responsible for e-commerce intelligence information gathering, analysis, and interpretation. 2. Regular report and presentation to the QA manager.

Education and Qualifications

STAFFORDSHIRE UNIVERSITY (UK)  2002 - 2006
BACHELOR OF ARTS IN BUSINESS ADMINISTRATION, with Second Class Honors: 1st Division

  • Courses include but not limited to Business Organisation, Project Management, Marketing Research, Marketing Concepts, International Marketing, Buyer Behaviour, Sales Management, Business Finance, Accounting for Decision Making, and HR Management. 
  • Top graduate student. Two times receiver of University Scholarship, include the top one for intercommunicating to British.