|Job Title||Marketing Specialist|
|Registered Since||31 Aug 2010|
|Areas of Expertise||Affiliate Marketing, Content Marketing and Strategy, Ecommerce, Email Marketing, Organic/Natural Search (SEO)|
Over 6 years
diverse marketing experience in MNC companies including Brand and Campaign
management, Digital Marketing, B2C Website, e-Marketing, Advertising & Promotion
and Integrated Marketing Strategy (Online &Offline).
marketing experience in Marketing plan. This includes constructing Marketing
plans, implement, evaluate effectiveness of marketing programme and propose the
right one to meet Revenue objectives and supporting the sales teams to enable
them to meet and exceed their own revenue targets. Analyze key performance
metrics for continue improvement.
in managing, implementing and coordinating online marketing activities. The
online activities include B2C Website Management, E-Marketing campaign,
Affiliate Marketing campaign, Social Media Marketing, SEO, and PPC-Online
Banner. Use the web analytics to track and measures for the website visits and
conversion including all other key metrics across path on site.
Good experience in e-Marketing campaign, with hand-on in managing Cheetah Mails system tools. This includes constructing email plan, create new email to existing customer, test run and evaluate effectiveness of email campaign. Analyse metric for continue improvement on the email campaign effectiveness- response rate, CTR, open rates.
Education and Qualifications
MBA The Robert Gordon University (RGU) 2006-2007
Aberdeen Scotland, United Kingdom.
BA (Hons) Systematic Training Business Centre (KL) 1998-2001 Marketing in association with University of Abertay Dundee.