|Organisation||Affiliate Program Advice|
|Member Since||3 Jun 2005|
|Areas of Expertise||Affiliate Marketing, B2B Marketing, E-commerce, Online Advertising|
Email:Mobile: 0785 996 9699
Her career started in Fleet Street at the age of sixteen as archivist and runner for Central Press Photo Library. Jessica entered the world of offline loyalty marketing in 1997 working for Classic FM’s “The listeners club” and the out sourced Mercedes Life & Style loyalty rewards program. It was here that Jessica first realised that new customer acquisitions could be obtained by using a new medium called “The internet”. It was also at this time that Jessica discovered that loyalty marketing was already happening online and in the US and its name was Affiliate Marketing.
In December 1999, Jessica joined and can claim to be at the birth of Affiliate Marketing in the UK. In Sep 2000, Jessica joined then in March 2002 became affiliate manager. In 2005, Jessica became an independent affiliate marketing consultant and now is head of a growing and thriving business.
Education and Qualifications
DiPHE Media Studies
BA in History
Blog comments by Jessica Luthi
- Free roundtable briefing on affiliate marketing, 8 Oct 2008
- Affiliate Census - Lessons for Merchants, 31 Jan 2007
- 10 great ways to explain Affiliate Marketing, 28 Jan 2007