Jim Sterne

Name	Jim Sterne
Job Title	Producer
Organisation	eMetrics Marketing Optimization Summit
Member Since	5 Dec 2002
Areas of Expertise	B2B Marketing, E-commerce, Email Marketing, Lead Generation, Web Analytics
Contact Details	Email: Telephone: +1-805-965-3184 Mobile: +1 805-403-4075 Address: 211 East Victoria, Suite E, Santa Barbara, California 93101, United States

About Me

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, "World Wide Web Marketing, 3rd Edition," "Customer Service on the Internet, 2nd Edition," "What Makes People Click: Advertising on the Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven Methods for Measuring Web Site Success."

Sterne is also the producer of the eMetrics Marketing Optimization Summit held in London and eight other cities around the world.
www.emetrics.org