NameJoel Chudleigh
Job TitleDirector
OrganisationDeep Foot Prints Online Marketing Ltd
Member Since4 Jan 2011
Areas of ExpertiseAffiliate Marketing, Email Marketing, Social Media, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)
Contact Details
Email:
Telephone: 020 3239 3811
Mobile: 00818041635203

About Me

Deep Foot Prints Online Marketing Ltd – http://deepfootprints.co.uk

Director

August 2010 – ongoing

Deep Foot Prints is my online marketing consultancy service. Having built up significant experience in the online marketing field I now offer a highly skilled consultancy service to businesses looking for fast and sustainable online growth with verifiable results in English speaking markets.

The main services that I provide are:

  • PPC Account Management – end to end management
  • SEO Analysis and Management – onsite content creation and link building.
  • Social Media Marketing - Full management on Facebook, Twitter and Linkedin
  • Affiliate Marketing Management – end to end management

My experience is richest in these 4 areas but I also have plenty of experience with the full spectrum of online opportunities for business growth.

Euroffice – www.euroffice.co.uk

Euroffice are the UK’s no1 online office supplies company. The business does everything in-house with no use of agencies. I have therefore built up not just team management skills but practical hands on experience of managing all online marketing channels to be a successful function of the business.

                        Online Marketing Manager

                        September 2008 – August 2010

                        Responsibilities

·         Overseeing management of £2 million marketing budget to hit aggressive targets.

·         Played a key role in the business personally overseeing the delivery of 60% of the company’s £24 million revenue.

·         Managing the online marketing team to deliver sales revenue and new business acquisition targets.

·         Strategy formation and management across all online marketing channels including;

Ø  Pay Per Click

Ø  Search Engine Optimisation

Ø  Affiliate Marketing

Ø  Shopping Comparison Site Marketing

Ø  E-mail Marketing

Ø  Online Advertising & Retargeting

Ø  Partnerships.

·         Working with internal teams to deliver promotional calendar.

·         Working with internal technology team to develop full API integration tools for PPC as well as in-house shopping comparison platform which have led to cost reductions of £10,000 month.

Achievements

·         Achieving 22% YoY revenue growth in recession.

·         Achieving 12% YoY new business growth in recession.

·         Developing Industry leading PPC bidding model to deliver large growth in new business and revenue.

Laura Ashley - www.lauraashley.com

Laura Ashley is one of the best known fashion and home furnishing brands in the UK.

                        Senior E-marketing Coordinator

                   August 2007 – September 2008

                        Responsibilities

l   Full management of £1 million marketing budget.

l   Planning, management and analysis of all online marketing activities.

l   Managed all PPC marketing across multiple engines.

l   SEO including on-site analysis as well as off-site link building strategy, copy writing and planning.

l   Responsible for all affiliate marketing

l   Running online advertising campaigns on a CPA, CPC and CPM basis.

l   Responsible for email marketing campaigns including 20% growth of database through site amends and lead generation.

l   On site merchandising and site performance testing.

l   Use of web analytics tools to analyse, interpret and plan all campaigns.

Achievements

l   Increased site traffic by 40%.

l   Increased site income from £8 million to £12 million, and increased online share of business from 4% to 7%.

l   Improved site conversion rate by 11%.

l   Introduced and copy wrote a corporate blog/microsite.

Chartered Institute of Management Accountants (CIMA), London

                        Campaign Executive

November 2005 – August 2007

Responsibilities

l   Development of strategic, cross channel marketing plans.

l   Management of a ￡300,000 marketing budget. Building a complete cross channel marketing strategy for training courses.

l   Copywriting both online and offline.

l   Introduced e-mail marketing into the business.

l   Search engine optimisation; both organic and paid.

My Links

PPC Consultant
Pay per click consultancy and management service.

SEO Consultant
We offer a full range of SEO services including onsite analysis and changes, content production and link building.

Education and Qualifications

University of Surrey, London

1995 – 1998

Bsc Hons Sociology

Long Road Sixth Form College, Cambridge

1993-1995

A level Geography, Sociology and Economics

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