About Me
Over 15 years business development and strategy experience across a range of media. I've spent over 7 years working in Online Advertising (for Yahoo! UK & Ireland, Netklix and ClickThrough Marketing), seven years in TV Advertising (for Flextech and ITV) and also within Outdoor Advertising (Titan Outdoor).
I am currently working in as Chief Operating Officer (COO) for a ClickThrough Marketing, a digital marketing agency.
My Links
My Personal Twitter Account
My Personal LinkedIn Profile
ClickThrough Marketing Website
ClickThrough Marketing on Facebook
ClickThrough Marketing on LinkedIn
Career History
Chief Operating Officer at ClickThrough Marketing
Operational responsibility within a successful digital marketing agency. I work alongside colleagues in the Operations, IT, Finance, HR and Sales functions to deliver outstanding marketing solutions and best practice digital marketing thinking for our customers.
Formerly I was the Digital Marketing Director, responsible for trade marketing within ClickThrough Marketing, a search marketing agency. Work included overseeing the development of a new website, creation of a new brand identity, development and production of two books on Search Marketing and online and offline advertising.
Head of Planning and Strategy, Digital Marketing at Netklix Ltd
During my time at Netklix I had a number of responsibilities. Duties included publisher acquisition, affiliate program management, online and offline advertising negotiation, website content creation, policy setting and establishing global banking facilities.
Head of Trading Strategy at Titan Outdoor
Held responsibility for the maximisation of revenue through the application of inventory management techniques. During my time at Titan I introduced a rate-card and robust historical reporting to provide new levels of visibility to the sales team.
Planning and Strategy. UK Inventory Manager at Yahoo!
Working within a busy Planning and Strategy team, I held responsibility for providing the Sales and Operations team with information on inventory availability. Work included management of UK Front Page inventory, introducing a weekly Sales & Inventory report which was distributed throughout the London office and the rollout of behavioural targeting in the UK, presenting to agencies and clients on how it could be used to meet their objectives.
Trading Strategy, Airtime Management Manager at Flextech Television
Working within the Inventory Management team to oversee the optimisation of multichannel TV spot inventory. This included regular liaison with Senior Management, Sales staff, Finance and Operations colleagues. In this role I managed a number of direct reports.
Education and Qualifications
CIM Professional Diploma, Marketing, Warwickshire College: 2002 – 2004
BA, English, Univertity of Wales, Aberystwyth: 1994 – 1997
