Johnathan Conlon

Name	Johnathan Conlon
Job Title	Email Operations Manager
Organisation	RBI
Member Since	21 Sep 2011
Areas of Expertise	Email Marketing, Strategy and Planning

About Me

Coming from a sales background, the drive for successful results is an instinctive strength. I consciously strive to stay ahead of the competition by continually monitoring performance and keeping up to date with industry best practices; adapting and evolving methods to perpetually seek the winning formula.

Since making the transition to email marketing, my key objective in the broadest sense has been to facilitate the growth of online conversions and revenue via the email channel.

I run an email marketing specific Twitter account which serves as an information aggregator, so if you are interested in finding out more about effective email marketing strategies, you can follow me here :

My Links

Email Marketing Information Aggregator

Career History

Email Operations Manager at Reed Business Information

Working in the Digital Marketing Solutions department for RBI, I manage the day to day responsibilities including: briefing internal clients as well as the implementation team on email process, guidelines, contact strategies and best practice to ensure optimal email newsletter performance. I am also responsible for managing all aspects of team supervision, day to day personnel administration and performance reporting.

emarketing Specialist at Insight

I managed the email marketing programme for Insight. This involved setting up campaigns, detailing best practices and reporting stats back to the business. I also managed the Live Chat customer touchpoint of their ecommerce website http://uk.insight.com , as well as managing a range of web merchandising categories.

Education and Qualifications

Many aspects of email marketing; acquisition, automation, best practice management, contact strategy, content management, conversion, copywriting, data management, deliverability, design, dynamic content, engagement, lead generation, re-activation, reputation management, relevance, ROI reporting, segmentation & targeting, testing.