| Name | Johnathan Lewis |
|---|---|
| Job Title | Online Marketing Manager |
| Organisation | Hackett London |
| Member Since | 17 Jul 2008 |
| Areas of Expertise | Content Marketing and Strategy, E-commerce, Email Marketing, Social Media, Search Marketing - Organic/Natural (SEO) |
| Contact Details |
Email:
|
About Me
Retail industry
September 2008 – Present
To develop strategic plans to deliver digital marketing communication campaigns for Hackett.com and manage the execution of those plans to return positive ROI.
Responsibilities include:
- Email marketing
- Pay Per Click (PPC)
- Search Engine Optimisation (SEO)
- Online display
- Content Management
- Social Media / Online PR
- Affiliate marketing
- Database management
- Agency management
Media company
August 2007 – August 2008
- Managing PPC and SEO campaigns for www.theargus.co.uk
- Developing online marketing plans, writing website copy and developing sales channels
- Improving website user experience through research and working with CMS system and social networking platforms e.g. facebook / YouTube / forums and blogs
- Creating and managing email marketing campaigns (Pure)
- Management of sports marketing including relationships with Brighton & Hove Albion and Sussex County Cricket Club
- Generating online and offline competitions and offers to increase readership / traffic
Hospital & Health Care industry
May 2006 – July 2007
- Developing BUPA Hospitals online strategy by working with agencies to improve SEO (Brand Attention) and PPC (Mediavision). This included responsibility for an online budget of £150k per annum
- Whilst BUPA Hospitals was in the process of being sold to a private equity company I led a team in developing a new branded website www.spirehealthcare.com
- Project lead for developing www.bupahospitals.co.uk and new websites including an industry first joint branded NHS / private sector website www.bupapatientchoice.com. Included writing / developing copy
- Content management for all BUPA Hospitals’ websites including training staff
- Managing relationships with key internal and external stakeholders including web design / IT teams, SEO and online media agencies
- Supporting product lines with online activity including email campaigns, PR and banner advertising
- Analysis and evaluation of online activity using Sitestat - Nedstat and other reporting systems
Hospital & Health Care industry
September 2003 – April 2006
- Managing and planning all marketing communications including PR for the hospital
- Account management of GPs and consultants including co-ordinating education and marketing events
- Website development including updating news items and optimising the hospital’s pages
- Training national business development staff on the website content management and tracking systems
- BUPA Business Idea of the Year Finalist 2005- Idea: to add environmental information to the staff intranet
My Links
Education and Qualifications
- Chartered Marketer
- Member of the Chartered Insitute of Marketing (MCIM)
- Post Grad in Marketing (DipM)
- Diploma in Marketing
- Certificate in Marketing
