|Organisation||marketing and advertising online|
|Member Since||16 Jun 2009|
|Areas of Expertise||E-commerce, Multichannel Marketing, Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)|
We are on the receiving end of hundreds of advertising messages on a daily basis. Only a small number of these actually correspond to our own individual interests. These messages are fleeting and although frequently repeated, we pay scant attention to them; and when we do pay attention, more than often we do not manage to get the complete picture or the part that is relevant to us. How can we realise the true advertising potential of digital media ? How can we work with the consumer by offering genuine, relevant, choice rather than just drowning them in information ?