|Job Title||Managing Director|
|Organisation||ASPECT design & marketing|
|Member Since||13 Jul 2010|
|Areas of Expertise||B2B Marketing, Online Copywriting, Web Design, Web Project Management, Online PR|
Email:Telephone: 01423 501161
Address: 22 Victoria Avenue, HARROGATE, North Yorkshire, HG1 5PR, United Kingdom
Aspect has a creative heart. From our inception 20 years ago, strong graphics have led every piece of work. We have expanded and diversified but the creative content of every piece is fundamental to who we are. Our designs are usually complemented by our words – from company straplines to entire websites, we deliver a consistent and compelling message for our clients.
We don’t want to scare you off with the thought of a room full of creatives either brainstorming or in some sort of artistic angst. Aspect is b2b – we understand business, recognise the bottom line when we see it and we are all about delivering profitability through brand investment. We have a collective commercial mind and we know how to use it.
The first person most people meet is Jonathan Rayfield. He’s the boss, the front man and he has an amazing strategic mind when it comes to all things promotional. While he may bring in the projects, the real work, we like to think, is done by the creative team – the designers & the copywriters. We take the brief, do the research and come up with outstanding ideas. We are in-house so we can pool our thoughts and create concepts that flow. We are all involved in client meetings and the developing process of delivery the project. Our web developers know that for us, the design is not negotiable – they work with us to deliver what we intended, colours, fonts, navigation – not a template in sight. Integral to this is our Operations Manager, Liz Beesley, who appears to see and know everything. She will get the job in on time and she will watch your budget.
In the past, we have often described ourselves as part of our clients’ marketing departments – integrated completely into their day-to-day business activity. Marketing departments are a dying breed and we find more and more that we are dealing with CEO’s & MD’s, which also suits us fine. These are busy people, so we try and develop several contacts throughout the company who can answer questions in order to keep a project moving. All of our clients love to visit us here in Harrogate – we do great coffee, nice biscuits and we don’t rush – we want to hear want you want to tell us and bring that into reality.
More than one of our clients has commented on our ability to articulate their thoughts before they have mentioned them. We can only do this by building strong relationships. We are not motivated by pretention or prestige – we love what we do and we love to make you look good. That’s our passion.
On-line web & marketing
If you want an agency who truly join your marketing strategy up, our team work this way. Designers, developers, PR, copywriters, business strategists, SEO & social media, we work as a team planing campaigns aimed at increasing your ROI. Visit our web s
Re-positioning a business as market leaders
Full CMS website launched - Aspect created the new brand, designed, copy wrote, photographed and developed this Drupal site - positioning the client as market leaders in their sector.
Marketing helps business enjoy high growth
running an on and off-line campaign for Orchard, together with a new website. The POP ART style caught the eye of Finance Directors and the company has grown to five times the size in 3 years.
New Product makes profit in year 1
Branding and launching a product to the off-shore Oil & Gas market. Campaign consisted of a logo, e-shot (generating a 29.4% click thru rate!), direct mail and sales literature. The product broke the annual turnover target within 9 months and was in profi
Social Media strategy attracts Donors
A specialist Altruistic fertility egg donor company wanted to attract donors to work with their clients. Running a social media campaign, together with specific events has attracted the first 45 women who are now in talks with Altrui about becoming atruis
Managing Director at ASPECT
From June 1, 1991 and still in this role.
Education and Qualifications
June 1991 – Present (19 years 2 months)
Working with business to market & develop brand presence. Joining marketing communications up to create strategies for growth and increased ROI.
Design - Web - PR - Words - Direct Mail - Digital - Exhibition
- helping companies unleash their expertise - their 'gold dust' - by developing joined up marketing that focuses on the business goals.
- launching companies and products, so they fast track growth.
- building brands into collateral that work hard for our clients.