|Job Title||Director of Business Development|
|Member Since||26 Mar 2009|
|Areas of Expertise||Email Marketing, Online Advertising, Community Management, Strategy and Planning, Web Analytics|
Jonathan is Director of Business Development for Bridge Worldwide, an interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 50 Digital Agencies in the country. The company’s client list includes several FORTUNE 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger.
Jonathan provides strategic direction and leadership for the company’s clients with a concentration in healthcare. He is also responsible for developing new client relationships, with a goal of providing the best partnerships possible between clients and the agency. A big part of Jonathan’s role is helping to solve clients’ business challenges by finding the right solutions among all of the many choices available to today’s brand managers. From social networking to relationship marketing to channels such as mobile and complex back end technology platforms, Jonathan helps clients sift through the clutter and hype to find the best options for their brands.
Prior to joining Bridge Worldwide, Jonathan worked at AstraZeneca Pharmaceuticals for more than 11 years, holding positions in sales, training, sales leadership, and marketing in diverse disease areas including cardiovascular, oncology, asthma, and neuroscience . In his most recent position at AstraZeneca, Jonathan served as Brand Leader for healthcare professional marketing in the U.S. for breast cancer agents Arimidex and Faslodex.
Jonathan has written extensively on the impact of digital technologies on healthcare marketing including white papers on “Emerging Media in Healthcare,” “The Future of Healthcare Relationship Marketing,” and “The Ten Digital Rules to Keep Your Brand Healthy.” Pharmaceutical Executive magazine recently featured his paper on “Digital Rules” in its “E-Marketing” section. He is also author of the blog Dose of Digital (doseofdigital.com), which provides insights on digital marketing in healthcare. Jonathan speaks at several industry events each year. In 2009, he’ll be speaking at the E-Marketing Association EM9 and at several Commercial Business Intelligence (CBI) meetings.
Jonathan earned his Bachelor of Science degree in Molecular Biology from Tulane University. He earned a Master of Business Administration degree with a marketing concentration from the University of Phoenix.