|Member Since||7 Apr 2009|
|Areas of Expertise||B2B Marketing, Online Surveys & Research, Strategy and Planning, User Experience and Usability|
Kara Scharwath is a founding partner of BeSui Consulting, a boutique marketing consulting firm specializing in consumer insights and marketing communications. Kara has diverse experience in consumer research, marketing strategy consulting and environmental science and policy. Most recently, Kara worked at Kelton Research where she designed and implemented all aspects of strategic marketing research initiatives for a diverse roster of clients including Whole Foods, Nintendo, Charles Schwab, and Quiksilver. Kara has highly developed interviewing and moderating skills and is well versed in both qualitative and quantitative market research methodologies, which she uses to help clients create cohesive messages on vital company issues and determine the most effective ways of communicating them to their competitors, government agencies, the media and the public.
Education and Qualifications
Kara graduated summa cum laude with a Bachelor of Science degree in Environmental Policy, Institutions and Behaviors from Rutgers University.