|Member Since||1 Aug 2008|
|Areas of Expertise||Multichannel Marketing, Online Surveys & Research, Strategy and Planning, User Experience and Usability, Web Analytics|
Karen Goulet is founder of MediaMuse, a consulting firm specializing in Connections Planning and Targeting Strategy. MediaMuse focuses on consumer centric research and insights to formulate communication ideas that close the gap between brand strategy and media placement. With close to 20 years experience, Karen is dedicated to bringing media research to the forefront of strategic planning.
Education and Qualifications
2001-2006:Director, Communication Insights- Omnicom LA
1998-2000:Media Director - Various midwest agencies
1995-1997:Broadcast Buyer - CocaCola
CSULB Marketing Graduate, minors in Economics and Psychology