Marketing and Business Intelligence Director at Peak Games
From June 1, 2011 and still in this role.

Responsible for marketing and business intelligence team management. Team and process building, planning, implementing and managing high ROI user acquisition campaigns and intelligence activities that will drive customer lifetime value for the social and mobile games. Reporting to the senior management of the company, I have a strong understanding of and background in online performance marketing, media buying and freemium business models and I am knowledgeable of best practices and industry innovations. I try combine creative and data driven/analytical thinking, and able to both work independently and collaborate with teammates and external partners. - Design and deliver high ROI online marketing campaigns that drive both customer acquisition and lifetime value for social and browser games. - Manage user acquisition campaigns across various sources to optimise engagement and value for consumers. - Collaborate with internal product groups and partner developers to ensure consistency between efforts and across platforms. - Oversee campaign budget and determine the best spend to maximise programs. Ensure that product launches are kept within budget. - Develop metrics and analytical tools (dashboards, etc) to track key performance indicators using statistical and quantitative analysis. - Design and implement A/B and response experiments. Make recommendations, develop and prepare reports for Sr. Management to assess performance against campaign objectives.

Digital Marketing Manager at Avea
From September 1, 2010 and still in this role.

- Collaborate with diffrent business units across the company in developing the company’s digital marketing strategy. - Convince business units of the value of digital marketing services to their business - help them define needs and potential solutions - Define scope, recommended approach, and manage execution of strategic digital projects for business units - Develop and manage programs (3rd parties, SEO/SEM, etc.) that will drive traffic, revenue, brand awareness, engagement, and retention for the site; supported by a highly analytical approach to measuring performance, and near-term ROI. - Develop a cohesive and strategic plan for the company’s social media efforts and integration into broader marketing campaigns and programs. - Track competitive landscape with an eye towards the identification of new opportunities or new approaches in the marketing space that can improve the business. - Drive growth against key metrics (traffic, members, etc.) by overseeing day-to-day marketing efforts and budgets - Integrate digital marketing activities into a broader continuous improvement customer relationship management process - Provide methodological support, coaching, and training to staff

Digital Connections and Analytics Director at McCann Erickson
From April 1, 2007 until August 31, 2010.

CORE DUTIES/RESPONSIBILITIES Manage staff, workflow and department capabilities. In conjunction with the Chief Digital Officer, I provide day-to-day functional management of 2 media planners, including an active role in training and mentoring. Duties include: • Provide timely feedback and performance evaluation to team members Create and execute development plans with direct reports • Build team environment • Assist in the hiring of new employees • Work cross-functionally with the agency management team, account directors, project managers, social media content and software developers. Work with agency executives as needed. • Increase visibility of media expertise throughout the agency. MEDIA • Plan and buy media as needed; may include direct account and client service responsibilities. • Provide both direct response and brand marketing training and insights to media planners, including: • Use of dayparts, rich media, and brand surveys • Provide marketing expertise, including online and offline strategy development, for clients and client teams. •Trend and consumer watching through digital footprints, generating insights for brands • Develop and maintain publisher relationships, including senior-level contacts. Contribute to partnership development and issue resolution between both parties. • Actively contribute to new business efforts. • Special projects as assigned. MULTI CHANNEL • Email marketing, SEM, Social media, mobile marketing, • Analytics integration of web projects for measuring ROI. Conversion measurement of traffic resources with analytic tools such as Google Analytics SKILLS/KNOWLEDGE: • Dedication to client service. • Strong written and verbal communication skills. • Excellent presentation skills and presence. • Solid financial acumen and business expertise. BRANDS Turkish Airlines, Intel, Samsung, MasterCard, TetraPak, Nestle, Nesfit, Nescafe, Pizza Hut, KFC, Best Buy