Kath Pay

Name	Kath Pay
Job Title	Digital and Email Marketing Consultant
Organisation	Plan to Engage
Subscription Level	Silver
Registered Since	22 Jan 2006
Areas of Expertise	Email Marketing, Community Management
Contact Details	Telephone: +44 208 297 8299 Mobile: +44 7771535182

About Me

Kath Pay is a co-founder and strategic email & digital marketing consultant with Plan to Engage. Prior to this she was founder and consultant with DM Inbox.

In 2001 Kath Pay co-founded Ezemail, one of the pioneers of the email marketing industry in Australia, and expanded it into the UK in 2004 and prior to that she owned a small Web Design agency with extensive skills in HTML coding, designing, internet marketing and Search Engine Optimisation.

In the twelve years that she has worked in the digital marketing industry, Kath has participated in many of the industry activities that have seen email marketing become an essential channel for integrated digital marketing that delivers measurable return on investment. Key issues for Kath are email deliverability, creative, lifecycle marketing and email marketing best practices.

Kath has developed a reputation as an email marketing expert through her insights into the industry which are documented via the DMA Email Council's blog and is also a regular blogger on EmailExpert.org a well-read email marketing blog.

Kath is a member of the UK DMA's Email Marketing Council and is the Chair of the Events and Communications Hub. As part of her remit she is the Editor of the council's monthly newsletter Infobox, which has over 6,000 subscribers. She lectures at the IDM and is a regular speaker at industry events both nationally and internationally, including EEC Miami & Scottsdale, USA and Barcelona, Online Marketing Summit (OMS) London, IDMF London, Email Marketing Conference, Utrecht, The Netherlands.