| Name | Katy Beale |
|---|---|
| Job Title | Marketing Associate + freelance consultant |
| Organisation | Tate |
| Member Since | 14 Oct 2009 |
| Areas of Expertise | Multichannel Marketing, Online Copywriting, Social Media, Community Management, Strategy and Planning |
About Me
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Katy Beale spent 6 years at KLP Euro RSCG working on global marketing strategy for brands such as Smirnoff, Guinness, Phillips, Orange and Carling, creating experiential and digital campaigns targeting youth markets.
She worked for Kinetika, an Arts Council RFO, as Communications & Development Manager, securing the London 2012 Inspire Mark and successfully gaining the LDA 2012 London Cultural Skills Fund for national projects.
In a freelance capacity, she worked for the South Bank & Bankside Cultural Quarter on an integrated marketing campaign introducing local families to the museums and attractions along the South Bank, creating an ambassador scheme and a legacy of a social enterprise.
Currently, Katy is Marketing Associate at Tate on the Arts Council funded Cultural Leadership Programme. She is leading on developing and diversifying youth and families audiences and heads up the social media steering group and various social media platform working groups.
Education and Qualifications
B(Sc) Hons Electronics, Media & Communications - Leeds Metropolitan University
