|Job Title||Director of Corporate Communications|
|Member Since||3 Dec 2008|
|Areas of Expertise||B2B Marketing, Email Marketing, Lead Generation, Social Media, Strategy and Planning|
Cavender supervises media relations, speaking engagements, special events and analyst relations. She is also instrumental in developing Silverpop’s thought capital, managing the creation of white papers and original research. Previously, Cavender was vice president of a public relations agency, serving national clients including Mrs. Smith’s Bakeries and Randstad North America. She was also director of marketing and sales for the Radio-Television News Director’s Association in Washington, D.C.