|Organisation||Mobile Marketing Workshop|
|Registered Since||5 Apr 2010|
|Areas of Expertise||Content Marketing and Strategy, Mobile, Multichannel Marketing|
Kelly McIvor is a veteran of U.S. wireless communications, with more than 17 years of experience focusing on the development of new mobile products, services and businesses. He was founder of WireCutter Technologies, one of the nation's first SMS application providers and has helped develop the mobile content and marketing strategies of many leading companies including Warner Music, Universal Music, Gameloft, Hallmark and Disney.
Kelly is currently a professor at the University of Washington Graduate School Of Communications where he teaches a popular course on Mobile Media and Communications. He is also the Chief Product Strategist for SMS Media Group Inc. and the founder of The Mobile Marketing Workshop. Kelly holds a BA in Business from the University of Washington.