|Organisation||Identify Social Business Development|
|Registered Since||2 Aug 2012|
|Areas of Expertise||Content Marketing and Strategy, Social, Community Management, Strategy & Operations, Customer Experience|
Since mid 2010 I have studied the "social media/consumer revolution" very closely and with a great interest in the impact that this revolution is having on the business world. Therefore, I took it upon myself to learn all I could about the world of social media for business, and I continue to do so to this day.
Having been brought up in an entrepreneurial family, I have first hand experience of the business world and the (R)evolutions that have taken place over the past 13 years or so. It's safe to say that the Consumer Revolution is the greatest (in so many ways) of them all. This is because of the phenomenal impact it is having on every business, in every industry, or every size.
In late 2010 I founded a social media marketing company, called Identify. Just recently (July 2012) the company has been reformed and rebranded as a Social Business Development consultancy. Our aim is to help businesses to understand the overall impact that social media, and the connected consumer, are having on the whole of their business and business ecosystem. And to then plan and help implement the relevant strategies, processes, and tactics to help the business along the path of success and social business transformation.
For businesses to succeed in this modern era they will need to completely redesign how they think, operate (marketing, customer service etc), and plan every aspect of their business. This can take a complete shift in mind sets and beliefs, but the era of the risk-averse business is over. Innovation is no longer just a process for the technology companies of the world. Successful Social Business Development requires a creative, strategic and analytical mind, and I pride myself on continually improving my skills in these areas.
Although my work is inspired by a fascination of the social media, I stress at every point that a Social Business does not succeed by concentrating solely on the media themselves. For a Social Business to succeed they must have their Consumers and their Business at front of mind. The social media are merely tools we use to implement our strategies and achieve our goals.
My goal; to ignite and lead a change in the way my clients think (and act) about their Business, Consumers and future.
Education and Qualifications
GCSE qualifications at B grade or higher in Business Studies, Science, English, Geography, Drama, and French
A-level qualifications in Business Studies, Economics and Philosophy/R.S.
BTEC qualification in Social Media for Business.