| Name | Laurie Petersen |
|---|---|
| Organisation | LP Strategic Communications |
| Member Level | Silver |
| Member Since | 14 Jul 2009 |
| Areas of Expertise | Content Marketing and Strategy, Email Marketing, Social Media, Strategy and Planning, Web Project Management |
| Contact Details |
Email:
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About Me
Experienced online media and marketing executive. Specialty in product development and start-up operations. Deep expertise in content creation and curation. Strong analytic and strategic skills. B2B and B2C launches. E-commerce, community, business development and editorial expertise. Seasoned manager.
Education and Qualifications
B.A. Communications, Rowan University
Blog posts and comments by Laurie Petersen
- Q&A: Len Devanna of EMC on building a social culture, 5 Jul 2011
- Q&A: Allison Wightman of Virgin Atlantic, 17 May 2011
- Q&A: Joshua Karpf of PepsiCo, 2 May 2011
- Q&A: DoSomething's Aria Finger on the youth market, 15 Apr 2011
- Q&A: Scott Roen of American Express OPEN on community, 12 Apr 2011
- Q&A: Google's Mark Lopez on the Hispanic audience, 1 Apr 2011
- Start me up! A profile of Virtual Celebration, 25 Mar 2011
- Q&A: David Kang of Hearst Magazines on content extensions , 22 Mar 2011
- Q&A: Gabe Zichermann on gamification, fun and metrics, 16 Mar 2011
- Can new IAB-sanctioned ad formats lure brand dollars?, 9 Mar 2011
