About Me
I am an enthusiastic, patient, reliable, honest, conscientious team player, always keen to go the extra mile in order to complete tasks to the best of my ability. I can offer over 11 years online and marketing experience – online presence, user experience, content, copywriting, website development, social, e-mail/SMS communication, video display network, direct marketing, salesletters, press releases.
My strengths are my ability to work to deadlines, under pressure and without direct supervision, strong project management and problem solving skills, all both working within a larger team and solo. I also have a strong desire to progress career further within the ever changing online arena.
Specialties
Online copy & content, user experience, digital marketing, social, web design, IT support, graphic design, copywriting, direct mail, e-marketing.
My Links
LinkedIn Profile
Professional profile on LinkedIn.
Twitter
Personal Twitter account.
MZPtv
Personal website - MZPtv is a hub for screenwriters allowing them to showcase scripts and other work, network with other writers and develop their screenwriting skills.
Career History
Online Experience Executive at bmi British Midland International
From October 1, 2010 and still in this role.
Maintenance of flybmi.com via in-house CMS system. Covers general site admin, upkeep of existing content and information via internal product information communications, management of content for international langue sites (Belgian, German, Russian, Arabic), SEO requirements, landing pages for offers, graphic design and executing sales promotions. Main point of contact for ad hoc changes, and responsibility for locating, reviewing and updating information across relevant pages/websites.
o Development and design of flybmi.com and associated online booking engine, through use of Visual Studio Team System and Balsamiq Mockups. Covers short term improvements to long term projects, such as improved homepage design, development of low fare finder system, and a site-wide revision of page templates, design, functionality and content.
o Management of regular lowest fares database, liaising with pricing/revenue management departments, affiliates manager and other contacts to edit, maintain and distribute fares.
o Taken a lead role in projects which have delivered growth in daily unique visitors (by 38.3%), bookings (by 25.3%) and a revenue increase of 32.6% (fare only 21.7%). Projects included redesign of flybmi.com home page and content pages and full audit of the Russian language site. Worked with Omniture to analyse statistical developments.
Web & Systems Officer/Senior Marketing Officer at Wolverhampton Grand Theatre
From October 1, 2001 until August 1, 2010.
Responsibility for new media including company website design, content, development and administration, podcasts and digital artwork. Creating and delivering content as required for a variety of online and digital marketing contracts (i.e. website advert banners and animations for local businesses an arts organisations).
o Creating and managing Theatre accounts across a variety of social networking sites including Facebook, MySpace, Tumblr and Blogger.
o Lead content creation for the theatre’s internal LCD video screen display system, and DVD slideshows for the projector unit in the auditorium.
o Significant contributor to building IT infrastructure, handling user queries and developing departmental systems.
o Professional relationships with local press and media, mailing houses suppliers, design agencies, advertisers and other arts organisations.
o Maintenance and distribution of a monthly e-newsletter to over 3,500 subscribers, plus using Purple Seven e-mail authoring software to create and deliver e-newsletters and e-flyers to our client database as required.
o Arranging mailing shots, from composing salesletters to liaising with mailing houses and organising print for collection.
o Five years’ volunteer experience with the Grand Theatre youth scheme for 9-18 year olds; duties included workshop supervision, field trips, assisting with projects and visiting various schools as part of education and marketing initiatives.
o Deputising for Marketing Manager to cover press and radio interviews, press nights, photocalls, escorting actors to and from interviews, liaising with advertisers and distributors and signing off on promotional material.
Marketing Assistant at Rothley Burn Ltd
From September 1, 2000 until September 1, 2001.
Admin duties including checking sales figures, preparing sales forecasts, overseeing mailing shots and attending marketing meetings. In-house manufacturing facilities developed a hands-on understanding of all aspects of production and distribution.
Education and Qualifications
Education
• Trinity & All Saints College, University of Leeds - BA (Hons) English & Media Studies (Sept 1997 – July 2000)
• Queen Mary’s Grammar School for Boys, Walsall – grades A-D in 4 A-Levels including English (A), grades A-C in 10 GCSEs including English (A), English Literature (A) (Sept 1994 – July 1997)
Other qualifications and interests
• Level 3 Introductory Certificate in Marketing (CIM) (May 2011)
• Certificate of Continuing Professional Development - Online Copywriting (eConsultancy) (February 2012)
• First Aid at Work (University of Wolverhampton) (August 2009)
