|Job Title||Digital & Marketing|
|Member Since||8 Feb 2010|
|Areas of Expertise||Social Media, Community Management, Strategy and Planning, Web Analytics, Web Design|
I'm a marketer with specialist knowledge in integrated online/offline using direct, data and digital marketing techniques. In addition to providing overall support to the account management and creative teams, I work with clients to explore, develop and implement the most effective ways of reaching those 'hard to reach back teeth' – their target audiences.
I've worked on projects and campaigns ranging from the development of digital iconography for Orange to researching the commercial and domestic markets for the NFU Mutual. Project managed the development and implementation of the Gloucestershire Development Agency’s 3R’s campaign: reduce, reuse and recycle and established USP’s and positioning statements for Ecotricity and NexGen. Devised social media communication strategy and implementation for Quango's, Healthcare sector clients and FMCGs.
I'm Fellow of the ISMM, a member of the IDM, CIM and a Business Leader with the Marketing Society.