Lena West

Name	Lena West
Job Title	CEO & Chief Social Media Strategist
Organisation	xynoMedia
Member Since	18 Dec 2006
Areas of Expertise	Email Marketing, Social Media, Community Management

About Me

Lena L. West is an award-winning social media consultant, blogger, speaker,
journalist and technologist.

She is also the CEO & Chief Strategist at xynoMedia, a consulting and web
development firm that helps fast-growing companies effectively navigate the
new world of blogs, podcasts, widgets, online communities and social networks. West says, “What makes xynoMedia different is we don’t just offer some of the best marketing ideas and strategy in the industry, we have a full-scale development team and anything that we recommend to our clients – you can bet we can build it.”

As a certified technical expert, West learned about the intricate aspects of
computers and networking while consulting with Fortune 500 companies
such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997.

West’s expertise has been widely acknowledged. She is the winner of several
business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat News’ “25 Women of Silicon Alley” and The Women’s Congress’ Entrepreneurial Champion for Women in Business. West has also been featured as the cover story for publications such as The Westchester County Business Journal and Black Enterprise.

A sought-after writer and speaker, West writes and speaks regularly about
the merits and potential pitfalls of technology. She communicates
her expertise about social media, web 2.0 and online technologies through Social Media 360, her blog on FastCompany.com; her Social Results column and blog for Entrepreneur Magazine; as well as feature articles for both InfoWorld and Jupitermedia. She has spoken for the Overseas Private Investment Corporation (OPIC), National Investor Relations Institute (NIRI) and Syracuse University.

A firm believer in the adage, “To whom much is given, much is required”,
West is deeply committed to her pro bono work as well. She sits on the
BlogHer Business Advisory Board, the Center for Women’s Business Research
Advisory Council and the National Advisory Board for The Women’s Congress.
She is a member of the Women Presidents’ Organization (WPO), 85 Broads,
Technology Executives Networking Group (TENG) and the Downtown Women’s Club (DWC).

West strongly believes that social media is a catalyst to uniting the world’s
people and will continue to lead businesses and individuals toward greater levels of environmental accountability, social responsibility and corporate transparency - hence her passion for the medium.

xynoMedia’s goal is to help make social media easy to use, manageable and
worthwhile.