| Name | Limor Joseph-raz |
|---|---|
| Job Title | Marketing Director |
| Organisation | Backbase, Inc. |
| Member Since | 6 Oct 2010 |
| Areas of Expertise | B2B Marketing, Multichannel Marketing, Social Media, Strategy and Planning |
About Me
Enthusiastic, smart and driven. I get energized about new technology and solving the marketing puzzle, especially now in the world of real time web 2.0 - which I see as THE era of marketing. What sets me apart is my outstanding ability to strategically integrate traditional offline marketing smarts with deep knowledge of online technologies to powerfully engage directly with customers to increase loyalty, grow and predict lead-generation campaigns and directly influence revenue growth.
I have an outstanding 18 years track record marketing technology solutions internationally for leading companies such as Agilent Technologies (formerly HP) and Lucent Technologies along with smaller high-growth companies such as Backbase and Captaris/Opentext.
As a strategic end-to-end marketing expert, I am deeply experienced in creating insights and clarity in articulating the value-proposition of complex technology solutions and services. I have developed and driven sustainable and profitable global GTM strategies. Industry knowledge includes: enterprise software (apps and infrastructure with vertical experience in financial services, technology, telecomm, media, and travel), cloud/web-service apps, networking, with direct and 2-tier distribution and VAR business models.
I am an energized leader, who drives decisions and manages the constant change that is the vibrant enterprise. A Big-Idea person, that is able to conceive and turns a particular marketing strategy on. I have phenomenal people management and project development capabilities, with profound cross-cultural experience at US-based companies with international subsidiaries, partners and customers.
