| Name | Mark Simpson |
|---|---|
| Job Title | Founder and President |
| Organisation | Maxymiser |
| Subscription Level | Enterprise |
| Registered Since | 8 Aug 2007 |
| Areas of Expertise | Ecommerce, User Experience and Usability, Web Analytics |
| Contact Details |
Telephone: 6464506933 |
About Me
Mark has extensive knowledge of the online market having worked in the industry for 12 years in marketing and commercial roles before setting up MAxymiser in 2006
Prior to joining Maxymiser Mark was with Travelport’s European B2C arm helping to build market presence through buying 4 large European travel players developing the company into one of the leading international online travel companies. Latterly Mark Headed up the Business Development and Marketing teams for Travelport, Prior to Travelport, Mark was with Hitwise and joined just as the company launched in the UK where Mark was a key figure in building the client base, developing the product and introducing it to the market.
My Links
Multivariate Testing
Maxymiser Multivaraite Testing
Behavioural Targeting
Maxymiser onsite Behavioural Targeting
Education and Qualifications
Mark graduated with BCom Honours degree in Commerce from The University of Birmingham.
Blog posts and comments by Mark Simpson
- 10 reasons why Xmas shoppers won't return to your site, 14 Dec 2010
- Can etailers steal holiday marketshare from brick and mortar stores?, 30 Nov 2010
- Don’t let the economic downturn affect your online business, 19 Sep 2008
- Go lean to improve on-site performance, 4 Aug 2008
- Testing for profit, 2 Jul 2008
- Closing the loop on web analytics, 17 Jun 2008
- Optimising e-tail for all sorts, 15 Apr 2008
- Optimisation is not a magic trick, 6 Feb 2008
- Happy holidays start with great user journeys, 17 Jan 2008
- Content optimisation - acquisitions a go-go, 13 Nov 2007
Forum posts by Mark Simpson
- Conversion Optimisation and Site Performance Consultants - please step forward!, 31 Jul 2009
- A/B Testing, 7 Aug 2008
