|Job Title||CRM Manager|
|Organisation||On The Beach Ltd|
|Member Since||26 Jun 2012|
|Areas of Expertise||Email Marketing, eCRM|
Currently CRM Manager at On The Beach, an online retailer of beach holidays that provides consumers with a huge selection of flights and over 30,000 hotels from which to choose and build their own holiday online.
* Email Strategy
* Email Best Practice
* Effectiveness Analysis
* Channel Based Revenue Generation
* Data Profiling
* Segmentation Strategy
* Data List Buying
* Direct Mail
* Customer Retention
Previously CRM and Email Marketing Manager at GettingPersonal.co.uk. I also have over 10 years experience in b2b on the agency side.