|Job Title||SVP, Analytics and Insights|
|Registered Since||29 Jun 2009|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Web Analytics|
- We add value, by leveraging experience and strength in analytics to provide customized client solutions.
- Identity high value opportunities and yield sizeable client ROI.
- Formulate data driven strategy through segmentation, data insights, and modeling.
- Lastly we apply the latest analytic methods and ensure industry best practices.
We believe that analytics is at the forefront of any direct-to-consumer and business growth strategy
- C-level executives associate every dollar invested to return and increased market share.
- We believe data is becoming ubiquitous and cheap, mass storage of data is inexpensive, and the only bottleneck is the ability to analyze data, identify key insights and recommend data-driven optimized solutions.
- The only barrier to success is running the analysis.
Education and Qualifications
Leaders with top experience in Analytics, Database Marketing, Risk Management, Consumer Finance, Predictive Modeling and Pharma-Research. Made a difference by driving results in key positions at Fortune 500 organizations. Focused on effective growth and exponential profitability.
- Designed and executed an advanced Direct-to-Consumer lending strategy with the use of analytics. Providing the optimized Marketing Mix and driving revenue.
- Worked closely with Capital Markets and top rating agencies to execute a multi-million dollar securitization.
- Introduced innovative Acquisition Risk strategies at GE for Retail clients, including Wal Mart, Sam’s, Brooks Brothers and JC Penney.
- Managed the direction in evaluating search engine optimization (SEO) for Google and Yahoo paid and organic placement.
- Designed and executed Risk and Response scorecards for the launch of the Target Visa co-branded card.
- Built an in-house statistical modeling and analytics shop at Target Financial Services, handpicked top talent.
- Launched multi-million Credit Card cross-selling campaigns at Conseco Financial Services.
- Designed and presented to the National Cardiologist Association an Anti-Hypertensive study conducted at Glaxo Smith Kline Corporation.
- Expert in SAS systems, including SAS-STAT, SAS-EM, SAS-Guide.
Developed a platform for analytics and risk model development in-house.