|Job Title||Client Services Director|
|Member Since||6 Jan 2012|
|Areas of Expertise||Affiliate Marketing, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Project Management, Marketing Automation|
Sales / Client Services / Business Development Director
Competitive Search Intelligence Expert
Delivery focused, entrepreneurial, multi-skilled Marketing / Client Services / Sales / Business Development Director with highly successfully proven track record and skill-base derived from 11 years of extensive hands on experience in all key areas of the industry. Known and trusted in the industry for successfully bringing state of the art new technology to market and creating highly profitable, robust, mutually beneficial online partnerships.
Deep understanding of search intelligence, marketing technology, major agency (Director and Group level) sales and engagement, blue chip client marketing performance analysis, optimisation and improvement. Highly effective and credible leader, strong team motivator with natural presentation, communication and team training skills.
Solid, successful track record in complex marketing technology sales, competitor and market performance analysis and improvement, application training and configuration, Group level technology audits / team presentations and selling into / working on strategies with: Head of Search, Managing / Marketing Directors and key agency account Directors. Comfortable with industry speaking engagements (AdTech / OMS / SMX) with strong sales leadership / expertise in consultative / strategic selling.
Experience in all aspects of sales, business planning and reporting. Responsibility for P&L, marketing, sales, technical, client services and operations. Naturally at home leading business / product / partner development and sales, and optimising engagement and performance in ALL online sectors: search, affiliates, marketing, partnership development, advertising etc. Naturally at home identifying opportunities, opening doors, closing deals.
Experience of turnaround and explosive Start-Up growth. Successful delivery of digital marketing strategies / propositions, product launches, PR, product marketing / marcomms and client retention initiatives.
- General: Fully experienced in ALL aspects of internet marketing: Competitive Search Intelligence / Market performance analysis, Search Marketing (SEO / PPC), search syndication partnerships, traffic acquisition, affiliate network programme design, launch and management, brand infringement monitoring and enforcement, social network marketing set up and management.
- Sales: Proven track record of conceiving, designing, planning, presenting, selling and managing new state of the art digital advertising, marketing and intelligence solutions at Director level to blue chip companies and major marketing Agencies in UK, USA and AUS markets.
- Product / Business Development and Sales: Online advertising and Search intelligence product design, development and testing, beta partner management, sales pipeline and CRM design, sales negotiation, client management, account optimisation and retention.