|Job Title||Managing Director|
|Subscription Level||Small Business|
|Registered Since||15 May 2007|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Community Management, Strategy & Operations, eCRM|
Founder and Managing Director of a rather refreshing direct marketing agency start up called Soul (if I may say so).
An agency for whom direct marketing is a way of thinking - not merely a channel of communication.
When I started agency life, direct marketing was growing fast, but its potential was bound by channel. Now, we operate in a world in which most communication has the opportunity to engage and influence people directly. That’s an exciting place to be – for me, for Soul and for our Clients!